GSK

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Improving the quality of human life.

Background

GSK, one of the world’s leading research-based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. The company seeks enhanced methods to connect with its healthcare professionals in order to keep them well-informed about GSK products.

Challenge

GSK looked for a solution to create interactive and informative presentations for its products at trade shows and events.


Solution

SensyTouch brought its expertise as developers of premium multi-touch solutions into play by creating multi-touch presentation applications for three of GSK’s products. The use of the SensyTouch 42” multi-touch table system supporting 32 simultaneous zero-pressure touches allowed for responsive, fast interaction on a three dimensional level. The customized application increased engagement, allowing users to understand the GSK products from active substances to risk combinations with other drugs and clinical systems that may occur.